The Gillotine

The launch campaign for Scaled Outdoors' first product, The Gillotine. A simple, innovative solution designed to help anglers cut and store discarded fishing line, preventing waste from entering waterways.

We developed the social media strategy and creative campaign to introduce both the brand and its flagship product, building awareness ahead of its Kickstarter launch. Through a combination of product storytelling, educational content and launch-focused creative, the campaign showcased the environmental impact of the Gillotine while driving interest and support for the crowdfunding campaign.