A Dream Fulfilled

This video follows Saad El-Hawli and his family on the day of his long-awaited AFL debut, capturing the emotion, pride and significance of the moment as he balances the milestone with observing the final days of Ramadan. Through intimate behind-the-scenes access, it reveals what the occasion meant not only to Saad, but to his family, his community and the wider football world, highlighting a powerful story of perseverance, faith and belonging.

Inside the 2025 Draft Room

Step inside Essendon Football Club for an exclusive behind-the-scenes look at the 2025 draft period, where this video takes you inside the four walls to witness the decisions that will shape the club’s future. Hear directly from recruiters as they unpack the strategy, pressure and long-term vision behind every pick, offering a raw and unfiltered glimpse into the pivotal moments that define life in the red and black.

What it’s like to Coach an AFL team

Go behind the scenes with Brad Scott for an exclusive day-in-the-life look at the Essendon Football Club senior coach during pre-season, capturing the intensity, detail and leadership required at the elite level. From meetings and training sessions to the quieter moments of preparation, the video showcases the relentless work being done across the club to build a foundation for sustained success and help the Bombers return to the standards they’ve long been known for.